Young Entrepreneurs Target Global Warming

"An increasing number of young people are concerned about global warming, according to recent studies, and some are working to fight it through business initiatives, such as credit cards that invest in renewable energy.

Andy Rossmeissl and Jake Whitcomb, both 24, founded Brighter Planet in late 2005 after taking an environmental economics course together at Middlebury College in Vermont. Challenged by their professor Jon Isham to devise innovative ways to bring more people into the discussion about climate change, Rossmeissl and Whitcomb decided to take a business approach.

"We were pretty inspired from the beginning. The ideas started to take a life of their own, and we just sort of ran with it," said Rossmeissl.

They founded Brighter Planet, a for-profit business with the goal of creating products that involve consumers in combating global warming." |Read more|